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Concept Prototype · Fictional Data · Built by TGX Development
Axivelle Pulse logo (fictional)

Client

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Solenmere Life Plan Communities

Senior living

Good
Open brief

Channels

Google AdsMetaLocal SEO

September 2026

Spend

$9,800

2% higher

Conversions

118 Leads

23% higher

Ad spend per total conversion

$83

Ad spend per total lead

17% lower

Flags

  • OpportunityMediumOpen

    Inquiry volume up; tour-booking rate unchanged. Possible follow-up gap.

    Detected: Oct 1, 2026

    Hypotheses, not conclusions

    • Whether follow-up capacity kept pace with 22 more inquiries
    • Whether new inquiries came from lower-intent sources (compare by channel)
    • Whether tour scheduling availability limited bookings

    Suggested next step

    Review the inquiry-to-tour handoff with the client's sales lead; consider a same-day follow-up script and a tour-scheduling link in the confirmation email.

Tracking health

  • Primary key event is recording

    Pass

    Recording normally

  • Conversion tag fires on the confirmation page

    Pass

    Recording normally

  • Ad platform and GA4 counts agree within 15%

    Pass

    Within tolerance

  • Ad click tracking (auto-tagging and UTMs) is on

    Pass

    Enabled

Last checked Oct 1, 2026 (sample). Tolerances are demo settings set with your team, not Google-recommended thresholds.