Concept Prototype · Fictional Data · Built by TGX Development

Client

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Client 07

Law firm

Alert

Channels

Google AdsLocal SEO

September 2026

Spend

$11,000

2% higher

Conversions

39 Leads

17% lower

Ad spend per total conversion

$282

Ad spend per total lead

23% higher

Flags

AnomalyHighOpen
Business Profile call clicks down 31%.
Detected: Oct 1, 2026
Small base: counts are low, so a few leads can move the percentage.
Hypotheses, not conclusions
- Whether the Business Profile was edited, suspended, or re-verified
- Whether categories, hours, or the service area changed
- Whether a new competitor entered the map pack or reviews slowed
- Whether call tracking numbers are consistent across listings
Suggested next step
Review the Business Profile change history and ranking report, and escalate if a suspension is found.

Tracking health

Primary key event is recording
Pass
Recording normally
Conversion tag fires on the confirmation page
Pass
Recording normally
Ad platform and GA4 counts agree within 15%
Pass
Within tolerance
Ad click tracking (auto-tagging and UTMs) is on
Pass
Enabled

Last checked Oct 1, 2026 (sample). Tolerances are demo settings set with your team, not Google-recommended thresholds.