Concept Prototype · Fictional Data · Built by TGX Development

Client

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Client 06

Regional retailer

Watch

Channels

MetaGoogle Ads

September 2026

Spend

$18,200

4% higher

Conversions

410 Orders

10% lower

Ad spend per total conversion

$44

Ad spend per total order

15% higher

Flags

AnomalyMediumOpen
Return on ad spend down 13% (3.42 vs 3.95).
Detected: Oct 1, 2026
Hypotheses, not conclusions
- Whether stock-outs or product-feed errors reduced shopping-ad delivery
- Whether the promotion calendar differed from August
- Whether Meta creative fatigue (frequency) increased
- Whether checkout conversion rate changed (site or payment issue)
Suggested next step
Check feed diagnostics and Meta frequency first; if both are clean, review checkout conversion.

Tracking health

Primary key event is recording
Pass
Recording normally
Conversion tag fires on the confirmation page
Pass
Recording normally
Ad platform and GA4 counts agree within 15%
Pass
Within tolerance
Ad click tracking (auto-tagging and UTMs) is on
Pass
Enabled

Last checked Oct 1, 2026 (sample). Tolerances are demo settings set with your team, not Google-recommended thresholds.