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Concept Prototype · Fictional Data · Built by TGX Development
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Client

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Client 05

B2B software

Watch

Channels

LinkedInGoogle Ads

September 2026

Spend

$14,600

4% higher

Conversions

58 Leads

18% higher

Ad spend per total conversion

$252

Ad spend per total lead

12% lower

Flags

  • TrackingMediumOpen

    LinkedIn-reported conversions exceed GA4 key events by 38%.

    Detected: Oct 1, 2026

    Hypotheses, not conclusions

    • Attribution window and view-through settings in LinkedIn versus GA4
    • Whether LinkedIn ads carry consistent UTM parameters
    • Whether the LinkedIn Insight Tag and the GA4 key event fire on the same page
    • Whether consent settings are reducing GA4 counts

    Suggested next step

    Agree on and document which source of truth the client's reports use, and show the other as a reference.

  • OpportunityMediumOpen

    Retargeting audience under-used while ad spend per total lead is falling.

    Detected: Oct 1, 2026

    Hypotheses, not conclusions

    • Whether the retargeting audience can absorb more budget without frequency fatigue
    • Whether retargeting leads are as qualified as prospecting leads
    • Whether results hold under the platform's own attribution (see the tracking flag)

    Suggested next step

    Test a modest budget shift into retargeting and compare lead quality after one cycle.

Tracking health

  • Primary key event is recording

    Pass

    Recording normally

  • Conversion tag fires on the confirmation page

    Pass

    Recording normally

  • Ad platform and GA4 counts agree within 15%

    Warn

    LinkedIn reports 38% more than GA4

  • Ad click tracking (auto-tagging and UTMs) is on

    Pass

    Enabled

Last checked Oct 1, 2026 (sample). Tolerances are demo settings set with your team, not Google-recommended thresholds.