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Concept Prototype · Fictional Data · Built by TGX Development
Axivelle Pulse logo (fictional)

Client

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Client 04

Dental

Watch

Channels

Google AdsMeta

September 2026

Spend

$5,300

no change

Conversions

61 Leads

8% lower

Ad spend per total conversion

$87

Ad spend per total lead

8% higher

Flags

  • AnomalyLowOpen

    New-patient leads down with flat spend.

    Detected: Oct 1, 2026

    Small base: a 5-lead difference.

    Hypotheses, not conclusions

    • Whether search demand or competitor activity changed in the service area
    • Whether appointment availability or landing-page changes affected form completion
    • Whether the change persists in the next reporting period before acting

    Suggested next step

    Monitor for another reporting period; review search-term and impression-share reports for Google Ads.

Tracking health

  • Primary key event is recording

    Pass

    Recording normally

  • Conversion tag fires on the confirmation page

    Pass

    Recording normally

  • Ad platform and GA4 counts agree within 15%

    Pass

    Within tolerance

  • Ad click tracking (auto-tagging and UTMs) is on

    Pass

    Enabled

Last checked Oct 1, 2026 (sample). Tolerances are demo settings set with your team, not Google-recommended thresholds.