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Concept Prototype · Fictional Data · Built by TGX Development
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Client

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Client 03

HVAC

Good

Channels

Google AdsLocal SEO

September 2026

Spend

$7,400

1% higher

Conversions

142 Leads

11% higher

Ad spend per total conversion

$52

Ad spend per total lead

9% lower

Flags

  • OpportunityMediumOpen

    Top campaigns are budget-limited while ad spend per total lead is falling.

    Detected: Oct 1, 2026

    Hypotheses, not conclusions

    • Whether the client has capacity to handle more leads
    • Whether ad spend per total lead holds as budget increases
    • Whether the lost impression share is in high-intent terms

    Suggested next step

    Propose a time-boxed budget increase on the two limited campaigns, with a cost-per-lead ceiling agreed in advance.

Tracking health

  • Primary key event is recording

    Pass

    Recording normally

  • Conversion tag fires on the confirmation page

    Pass

    Recording normally

  • Ad platform and GA4 counts agree within 15%

    Pass

    Within tolerance

  • Ad click tracking (auto-tagging and UTMs) is on

    Pass

    Enabled

Last checked Oct 1, 2026 (sample). Tolerances are demo settings set with your team, not Google-recommended thresholds.