Client

Flags

• TrackingHighOpen

  Form-submit key event not recording since Sep 24.

  Detected: Sep 26, 2026

  Evidence

  Hypotheses, not conclusions

  • Whether the form's thank-you page or confirmation event changed on or about Sep 24 (site update, plugin, or form-builder change)
  • Whether the Tag Manager tag for form_submit fires in Preview mode on the live form
  • Whether a consent banner or script change is blocking the tag
  • Whether Google Ads is still receiving the conversion

  Suggested next step

  Test the live form in Tag Manager Preview, restore the event, and annotate the gap in reporting so September's lead count is read with caution.

  Mark reviewedDismiss
• AnomalyMediumOpen

  Ad spend per total lead up sharply versus August.

  Detected: Oct 1, 2026

  Evidence

  Part of this change is a measurement gap. The tracking-gap scenario figures are sample estimates, not verified results.

  Related flag: Form-submit key event not recording since Sep 24.

  Hypotheses, not conclusions

  • Whether the lead count is understated because of the tracking gap
  • Whether seasonal demand for roofing changed between the two months
  • Whether bid, schedule, or budget changes shifted the search-term mix

  Suggested next step

  Resolve the tracking flag first, then re-run the cost-per-lead comparison before changing bids.

  Mark reviewedDismiss

Tracking health